Clinique Brings Its Cosmetics Expertise to ModaCAD's "Fashion Trip" Virtual Shopping Experience
LOS ANGELES--(BUSINESS WIRE)--Aug. 18, 1998--ModaCAD Inc. (NASDAQ/NMS:MODA) today announced that it has signed an agreement with Clinique Laboratories Inc., one of the leading brands of prestige skin care and cosmetics, to participate in ModaCAD's upcoming e-business fashion content manager, Fashion Trip which is being co-developed with Intel Corp. and will be published by Sierra On-Line Inc.
From the latest colour trend statements to specialized tips from the "Clinique Expert" to an interactive "Clinique Store," the Fashion Trip CD-ROM will include a wealth of fun, helpful information from Clinique, specifically designed for women in their teens and twenties. The 3-D "Clinique Store," which was fashioned after Clinique's free-standing store at the Pittsburgh Airport, offers treatment, colour and tips information through direct links to Clinique's Web site.
A leader in the online cosmetic world, in 1996 Clinique became one of the first prestige cosmetic companies to launch a Web site. Today, www.clinique.com offers one of the most extensive cosmetic sites on the Internet. It has 300,000 registered users and more than 2 million people have visited the site.
Founded in 1968, Clinique is one of the great success stories of modern cosmetics history. The company is known worldwide for being the first allergy tested, 100 percent fragrance free prestige skin care and makeup line in the beauty industry. Trusted by women and recommended by dermatologists throughout the world, Clinique has enjoyed unprecedented success as one of the world's best-selling cosmetics brands. Clinique is currently number one in its channel of distribution in both the United Kingdom and Japan, and is the USA's number one color cosmetic brand in prestige department stores. Clinique is available in 81 countries around the world.
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Joyce Freedman, chief executive officer of ModaCAD said, "Skin care becomes an important aspect in a young woman's life. Our target demographic, of young women ages 15-28, are constantly looking for the skin care products that are right for them. ModaCAD, together with Clinique, will be providing an invaluable service to these young women. Fashion Trip will incorporate expert advice and editorial content provided by Clinique. By answering a few simple questions, Fashion Trip users will be able to receive advice specifically tailored to their individual skin type needs."
According to Holly Lopp, Manager of Clinique Special Markets and Technology, "Since the beginning, Clinique has discovered new ways to meet consumer needs. Clinique continually builds its future on a history of leadership. The number of women shopping on the Internet is increasing at an outstanding speed. We believe Fashion Trip is a cutting edge opportunity to service the growing needs of our customers."
In addition to its famous 3-Step Skin Care System, which includes Facial Soap, Clarifying Lotion and Dramatically Different Moisturizing Lotion, Clinique offers consumers a full range of high performance skincare makeup and sun protection products to meet the needs of every skin type, every age, everyday. The Clinique line-up also features three popular women's fragrances, Clinique Happy, Aromatics Elixir, and Wrappings, as well as Skin Supplies for Men, a complete selection of clinically formulated skin care and grooming products geared to men's skin. Clinique products can be found in fine department stores nationwide.
ModaCAD is rapidly becoming a premier developer and supplier of digital content management technology enabling advanced product visualization for electronic commerce. For the past 10 years, it has leveraged its core, patented rendering technology into a variety of electronic merchandising products primarily targeted at the home design, home furnishings, apparel and industrial design industries.
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