Shoes are a woman's weakness. No girl worth her salt would have less than atleast 4 pairs of shoes. Compare it to the average men who own hardly 2 shoes at the maximum and you will know why women are called vain. However this shoe-fetish of the female species results in big bucks for the shoe companies. Shoes shops in UK – either high street or virtual rake in a big moolah every year in a countdown to the holiday season.

In fact, clothing and footwear are the grossest earners during holiday season across all categories. Marketers all over the globe use every possible strategy during to lure in the customer and generate large revenues. One such potential strategy is comparison shopping. Company websites invite shoppers to compare shoe prices and then selecting the best choice amongst them. This works to the advantage of both shoppers and companies.

The most popular brands for women's shoes remain quite obvious. For years, Faith, Dorothy Perkins, Buffalo, Office and Barratts have been favourite most of women of all ages and classes. all these brands can easily be found at cheap prices at various holiday season sales these days. I personally saw Faith shoes at never before cheap prices on their web page. Discounts of up to £45 were quite commonplace!

The facility of being able to compare shoe prices with few links have benefited customers a lot and has created a very stiff competition amongst shoe makers. Huge discounts are very popular and the customer is able to find the best deals in a matter of minutes. But the retailers aren't complaining. Shoe shop owners in UK say that their sales are at an all time high because women shoppers face the temptation not only when they are out shopping, but in the comfort of their homes and offices as well!!